Diana Frost

Diana Frost

Head of Marketing, Mars Wrigley Confectionery Canada

Diana Frost is the Head of Marketing for Mars Wrigley Confectionery Canada, a member of the Mars Wrigley Confectionery Management Team and leads the Inclusion and Diversity council at Mars Canada. As the Head of Marketing, her team is responsible for the vision, portfolio strategy, innovation and brand communication for leading brands including M&M's®, EXCEL®, SKITTLES®, SNICKERS®, MARS®, STARBURST® and TWIX®.

Diana proudly started her career with Mars over 10 years ago in the role of Sr. Marketing Manager, Mars Chocolate. During her time on the Chocolate business, she successfully delivered short term business metrics, while steering the long term strategy for the bars portfolio. With a passion for people and community, Diana introduced a recognition program Associates and co-led the creation of the segment's cocoa sustainability efforts. In 2011 Diana moved over to Mars Petcare as Brand Director for Cat Main Meal. During her time with Petcare, Diana won the Global 2016 Make the Difference Award for her efforts in turning around the Cat business. In 2017, Diana returned to Mars Chocolate to lead Marketing and has recently been named the Head of Marketing for the newly created Mars Wrigley Confectionery business, the combination of Mars Chocolate and Wrigley. Prior to Mars, Diana worked in Marketing at Pepsico, with leading brands including, 7UP®, MOUNTAIN DEW® and GATORADE®.

As a mother of two young girls, Diana is deeply committed to building a bright future that includes better opportunities for everyone. With a strong passion for leadership development and for inspiring an inclusive and diverse workplace at Mars, Diana commits her personal time to connecting with others through coaching, mentorship and by sharing personal experiences.