Alyson Walker

Alyson Walker

Vice President, Brand Partnerships, Bell Media

Alyson is the VP of Brand Partnerships & Client Strategy at Bell Media focusing on delivering custom creative content solutions across many of Canada’s leading media properties and platforms. Alyson has extensive experience in sales & marketing, sponsorship, content strategy, broadcast & digital media and production.

In her previous role, Alyson led the network & broadcast teams at Maple Leaf Sports & Entertainment with the Leafs, Raptors and TFC. Prior to working in professional sport, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee. Alyson was responsible for sponsorship sales and service, merchandise licensing and commercial rights management following her involvement with the Vancouver 2010 Winter Olympic Games.

Alyson holds an MBA from the Rotman School of Management at the University of Toronto, is a passionate mentor in the areas of media and sponsorship and is actively involved with a number of sport pursuits in her free time. Alyson is a WISE (Women in Sport and Events) board member, a GEM (Girls E-Mentorship) & SMCC (Sports Marketing Council of Canada) mentor, a member of the Ryerson MBA in Sport Business Advisory Board and a ReachUp board member - a non-profit organization that runs ultimate frisbee training sessions to build confidence, inspire healthy and active lifestyles, and develop transferable skills in Indigenous children and youth.