Gardenia Flores

Gardenia Flores

Director, Brand & Digital Institute of Communication Agencies

Gardenia Flores is the Director, Brand & Digital of the Institute of Communication Agencies, the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. She created the ICA's current branding, while overseeing the overall brand & digital strategy for the ICA and all its initiatives. She previously worked in executive search, focusing on capital markets, private equity & venture capital.

She is a founding member of the Toronto Queer Film Festival collective, where she is the creative director and on the programming committee. Gardenia is also a member of IntersectTO, a BIPOC tech community. She is passionate about the democratization of creativity & technology and widening access to those who were traditionally excluded due to class, race, gender identity & orientation.