Jefferson Darrell

Jefferson Darrell

Jefferson Darrell is an accomplished marketing communications professional with more than 15 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. He is highly effective in stakeholder relations, negotiating, conceiving and cultivating mutually beneficial partnerships. Having worked on numerous integrated marketing campaigns on both the agency and client side, Jefferson brings a broad understanding of the entire marketing mix to every project.

In the IDEA (inclusion, diversity, equity, accessibility) space, Jefferson was instrumental in creating the Ontario Science Centre's Diversity Inclusion Anti-Racism Action Team and represents the Centre nationally on the diversity committee for the Canadian Association of Science Centres (CASC). He has delivered presentations about the importance of diversity and inclusion including a national webinar about Diversity in STEM (science, technology, engineering, math), talks at Humber College about Diversity in Public Relations. Jefferson has been an active participant in diversity & inclusion conferences including Progress Together for the Ontario Public Service and Canada's first ever White Privilege Global Conference at Ryerson University. He was also instrumental in organizing the Science Centre's involvement in the world's first Pride in STEM Day on July 5, 2018.

Jefferson is a leadership and inclusion candidate with Centennial College and the Canadian Centre for Diversity & Inclusion (CCDI) and working towards the Canadian Certified Inclusion Professional (CCIPTM) designation.