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How Google Markets Google

The game is changing for marketers.

The purchase journey has evolved, and it's more challenging than ever to reach your audience in the right way, at the right time.

In a revealing discussion, Google Canada's Head of Marketing, Fab Dolan, will offer a behind-the-scenes look at how his team is finding smarter ways to make Google's brand campaigns more effective.

Ali Leung, a brand-building executive who has worked at Unilever, Facebook, and is now VP of Marketing at Weight Watchers, will guide the conversation as Fab offers marketers key frameworks that they can use every day -- for media buying, optimizing creative, and putting a sharp focus on the metrics that matter.