The Truth About Canadian Women

 

The Truth About Canadian Women

In 2016, McCann Worldgroup developed The Truth About Canadians - a landmark consumer research study in partnership with Ipsos. The Truth About Canadian Women is the continuation of their commitment to understanding Canadians better than any other agency. The study encompasses a nationwide quantitative survey exploring the changing lives, roles and expectations of women and their effect on the new norms in Canada coupled with qualitative research and interviews with key marketing industry leaders.

In addition, this year, the study went even deeper by enabling conversations and debates with a wide range of influential women through an exclusive Game Changer dinner series. The events brought together some of Canada's most influential and inspirational women from across the country to discuss key topics and their implications for marketers. Find out what insights were discovered and what are the implications for Marketers as presented by Mary Chambers, Chief Strategy Officer, McCann Worldgroup Canada.