Hip older woman


Creativity By Numbers? The Ageism Debate

The discussion around ageism in advertising has gathered momentum this year, as agency veterans grow increasingly vocal about the industry’s yen for youth. Meanwhile, in the real world, popular culture is embracing ageing like never before.

Should marketing reflect society? What do we lose when we treat ideas and experience as mutually exclusive? Is this about agency economics? And how should companies respond?

Join Contagious as they discuss this and more with Ogilvy's George Tannenbaum, Brandfire Marketing Group's Ira Baptiste, Dr. Jane Barratt of the International Federation on Ageing and Ari Seth Cohen, blogger and author of Advanced Style.