Free The Bid Pledge


Diverse Storytelling = Better Marketing

The non-profit Free The Bid gives brands an actionable approach to connect authentically with diverse audiences by diversifying talent across the production pipeline.

Executive Director Emma Reeves celebrates the initiative's second anniversary by sharing insights on how changing hiring practices can shape brand communication, outlining the systemic biases that Free The Bid's pledge addresses, and sharing success stories from brand partners who have implemented Free The Bid's landmark pledge.