3 Percent Manbassador Workshop


3% Manbassador Workshop


The 3% Manbassador Initiative is designed to create an inclusive, respectful creative culture where women and men thrive.

Clients are increasingly demanding that their agency partners show equal gender representation on creative teams, even as top talent is seeking an inclusive workplace.

In reality, women continue to make up only 11% of creative leadership in agencies and most creative departments are still old boys clubs.

The 3% solution?

While hiring and promoting women is crucial, our experience shows up that company ecosystem matters. And culture matters.

3% research shows that unless we also train men — particularly those in leadership — no real change will occur.

The 3% Movement's work with a broad range of companies in creative industries, including advertising, tech and media, shows that good men want to be allies, but often don't know how. Good men need insight, training and tools as much as women do in order to create inclusive cultures.

The Manbassador training program provides insights around workplace realities and thriving cultures, as well as delivers opportunities for self-awareness and clarity of responsibilities.

Here's what participants have had to say about the program:

"This matters, and our day together made me see how and why it matters in new ways."

"It was nice to have metrics associated with gender biases in the office versus unproven thoughts/hunches … Thank you for a valuable session!"

"Really helpful to me personally. I think it will help make me a better leader and a better man."

The workshop will be lead by Lisen Stromberg, Chief Operating Officer, The 3% Movement.