we are all humans


We are all Humans first!

In a brave new world of identity politics, shrinking media, savvy consumers with immediate access and power to communicate directly with brands using myriad channels, marketers and their brands can no longer afford cultural gaffes. Moving beyond political correctness, representation matters now more than ever before; society is on the verge of a seismic shift in power and influence where diversity and inclusion is the new normal. In this session you will learn about IDEA (inclusion, diversity, equity, accessibility) terminology and definitions, gain insights and tried and tested ideas to bring back from organizations that are championing diversity and inclusion in the marketing industry. Jefferson will also share his own journey about diversity and inclusion in PR. Regardless of your own privilege we are all Humans first!