Paul Burns

 

Leading with Purpose

In our digitally connected age, it’s a challenge for brands to cut through with credibility. Add a robust news cycle, heated political climate and multiple transformative civil rights movements like #MeToo and #MarchForOurLives - and it's harder to stand out.

Brands can not be tone-deaf to what's happening in the world as consumers are increasingly turning to companies to step-up and stand for something meaningful.

Join Paul Burns, Managing Director of Twitter Canada, as he showcases creative and marketing leaders who have answered the call for their brand to have a bigger purpose, and have mastered the elusive balance between taking a stand while not choosing a side. Paul will discuss why purpose matters, how it informs marketing, and the way its been received by core audiences.