As technology becomes an increasingly integral part of the marketing world — via artificial intelligence, machine learning, algorithmic creativity, programmatic media buying and more — where does that leave the human role? Should the machines take control of communications, or should marketers double down on the human element, striving to engage with real people in real ways? FutureFlash 2017 will explore whether advertisers should inject humanity into even the most high-tech interactions, creating warm connections at massive scale.
Join us for transformative insights from renowned industry leaders, curated internationally by Contagious UK.
A selection of 150 fellow ICA members and client leaders will be in attendance. Take this opportunity to connect with your peers in beautiful Muskoka.
Head of Creative
Founder & CEO
Head of Agency Relations
John R. Smith
Yorktown Heights, NY
Global Brand Director
Head of Conversation Engineering
President & CEO
Institute of Communication Agencies