CASSIES Entries Open

Jun 22 - Aug 30, 2017

The CASSIES, Canada’s only industry awards program that recognizes communications and advertising effectiveness based on extensive, publicly available case studies, announced its 2018 call for entries. Submissions are due August 30, 2017, with the early bird pricing valid until August 1, 2017 in order to save $200.

The CASSIES awards are valued in the marketing communications industry not only for their demanding submission process and rigorous judging, but also for honouring the client-agency relationships by accepting only joint submissions by the agency/client teams.

This core principle is also reflected in the CASSIES judging panel. As a tradition, it features two co-chairs – one representing the agency side and one representing the client side. This year, it’s an all-female duo of seasoned industry professionals: Judy John, Leo Burnett’s CEO and Chief Creative Officer NA, and Anne-Marie LaBerge, SVP, Global Brands & Communications at BRP. The notable judging panel will be announced later.

The 2018 CASSIES will continue to demonstrate dedication to the most important advertising effectiveness metrics as the ultimate factor in the selection process. This principle is also represented in the competition’s campaign slogan this year: “CASSIES. Counting what counts.