2017 Agency Growth Driver Survey Presentation

Nov 15, 2017

Canadian agencies now more profitable than those in the UK

The ICA invites you to join its new Commercial Leadership Group as it reveals the results of the 2017 Agency Growth Driver Survey.
The presentation will be a dynamic and interactive discussion highlighting survey findings and trends against industry benchmarks and a similar poll done by the Marketing Agencies Association (MAA) in the UK. Delivering a snapshot of the commercial success and well-being of agencies in Canada, the ICA survey provides surprising insights about the profitability of Canadian agencies today.
Now spearheaded by the ICA’s Commercial Leadership Group, the annual Agency Growth Driver is intended to facilitate change by fuelling dialogue and strategies on growing profit. The Commercial Leadership Group is tasked with thought leadership and member engagement on growing profit, improving value propositions, and halting commoditization.

Andy Krupski and Matt Shoom-Kirsch, Commercial Leadership Group Co-Chairs
Scott Knox, ICA President and CEO 

Wednesday, November 15, 2017 

8:30 - 9:00 a.m. — Networking & Breakfast
9:00 - 11:00 a.m. — Presentation 

The Hive
544 King Street West (King & Spadina)
Toronto, ON M5V 1M3

Register here.