21st Century Integrated Marketing - How Agencies Can Overcome the Digital Divide
May 2, 2012
Niall McKinney, CEO of The Knowledge Engineers is an expert in helping agencies implement and deploy digital strategies that ensure they continue to thrive in this everchanging environment.
Niall will present his "10 Key Learnings", that will address the main challenges agencies face on the road to integration and provide practical, hands-on solutions on how to overcome them in a smart and effective manner.
With research and analysis of the client's perspective, Niall will offer agencies invaluable insight on how to best deliver the digital solutions clients are increasingly demanding.
This is a must-attend event for any agency working in the digital space.
8:30 AM - Registration
9:00 AM - Introductions
9:10 AM - Case studies & best practices
9:35 AM - Client research results
9:55 AM - Panel and Q&A
10:30 AM - Event Finishes
The Spoke Club
600 King Street West
$95.00 / person
$160.00 / 2 or more
Niall McKinney, Founder & CEO, The Knowledge Engineers
Niall started his career in brand management at P&G but was rapidly sucked into the dotcom boom, involved in the launch of an early social networking site in 2000. He was a Marketing Director at the age of 24 within Time Warner UK where he launched one of Europe’s biggest selling men’s magazine. In 2006, he joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.
Noticing a gap in the market for an online knowledge hub dedicated to client-side marketers, together with a hugely talented 'crew' of marketing professionals, he launched UTalkMarketing.com in 2007.
Formerly known as UTalkMarketing, The Knowledge Engineers accelerates the digital transformation within global organizations to effect major changes in capabilities and organizational information sharing.
Working globally with agencies like BBDO, JWT, Leo Burnett and clients like Pepsi, Kraft and Unilever, Niall has spent the last 5 years helping organisations integrate digital into their DNA.