Calgary Workshop on Fuelling New Business Using Search, Social Media and Blogs
Oct 25, 2012
Business development has changed. It is now more important to be found than it is to chase new business opportunities.
Most agencies spend the majority of their new business efforts on "Outbound Marketing" tactics such as direct mail, cold calling, email blasts and other efforts that push their message out to a wide, diverse prospective client audience.
It is much more effective and efficient to follow the paradigm shift toward "Inbound Marketing" techniques. It involves using Google, Social Media and Blogs to create a positioning of expertise among your best target audience and having the ability to maintain top-of-mind awareness 24/7.
What you will learn in this seminar:
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Increase new business opportunities without pitching
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Generate business opportunities outside of your market
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Establish better measurements to improve your new business program
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Create an appealing and differentiated position from your competition
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Best practices to enlarge your prospective client audience through content marketing, Twitter, Facebook, LinkedIn and Google +
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Specific calls-to-action that will convert readers and followers into leads
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Time management tips that provide the best return on your time investment
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How to dominate search rankings to be found by your best prospects
Workshop Details:
DATE:
October 25, 2012
8:30am – 3:30pm
LOCATION:
Hôtel Le Germain
Mount Athabasca Room
899 Centre St. SW
Calgary, AB
MEMBER PRICE:
|
Early Bird to Oct 5th |
Regular Price |
One Ticket: $299
Two or More: $249 each |
One Ticket: $349
Two or More: $299 each |
NON-MEMBER PRICE:
|
Early Bird to Oct 5th |
Regular Price |
One Ticket: $349
Two or More: $299 each |
One Ticket: $399
Two or More: $349 each |
Space is limited, so REGISTER NOW to avoid missing out on this workshop.
About the worshop leader:
Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies.
Teaches using social media and content marketing strategies to make agency new business EASIER.
Founder of Fuel Lines (rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150).
Has worked face-to-face with well over 100 advertising, digital, media and PR agencies in the U.S. and with agencies from 14 countries.
Link