ICA Innovation and Agency Transformation Committee launches 2014-15 Agency Next Speaker Series
The ICA and its Innovation and Agency Transformation Committee are launching the 2014/15 Agency Next Speaker Series with two ground-breaking presentations, the first being on Fostering Successful Product Innovation in an Agency and a second by Minneapolis and San Francisco agency Zeus Jones.
The first presentation will feature Leif Abraham, author, and partner of New York’s Prehype. He will discuss his book Madison Valley: How Madison Avenue can be more like Silicon Valley (http://madisonvalley.co/) which explores the opportunities and pitfalls agencies entering the product innovation and start-up space face.
The presentation will be held from 8-10:30 AM, October 2 at Miller Thompson LLP. Tickets can be purchased online.