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ICA and Publicis launch campaign to kick off FFWD: Advertising and Marketing Week 2015


The ICA and Publicis Canada have launched a digital and print marketing campaign to promote Canada’s largest and most anticipated annual advertising event, FFWD: Advertising and Marketing Week 2015. The campaign, created by Publicis, emphasizes the notion that the industry continues to be in a state of radical change, with companies, jobs and roles needing to transition and innovate.

The campaign creative cites provocative quotes from past famous thinkers and thought-leaders who placed emphasis on the importance of embracing change. When you are finished changing, you’re finished, Benjamin Franklin. The world moves, and ideas that were once good are not always good, Dwight D. Eisenhower. An idea that is not dangerous is unworthy of being called an idea at all, Oscar Wilde.


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