ICA launches communications campaign in support of flexible skills development courses

The ICA has launched a marketing campaign to give young communication practitioners greater choice in managing their own development, by providing an easier and more flexible way to build essential communications planning skills via the acclaimed CAAP program (Communications & Advertising Accredited Professional Program).

The recently launched CAAP Select offering is supported by a new microsite www.CAAPselect.ca, optimized for mobile usage, that boasts a fresh, contemporary and simple design housing six testimonial videos featuring course leaders and participants, one for each course. The site features a streamlined synopsis for each of the courses with dates, pricing, links to apply and a description of the value of the CAAP Select program option. 

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