Institute of Communication Agencies curates global thought leaders and inspired content for 2015 FFWD Advertising and Marketing Week

The Institute of Communication Agencies (ICA) (www.icacanada.ca) is pleased to unveil its line-up for Canada’s largest and most anticipated annual advertising and communications event, entitled FFWD Advertising and Marketing Week (2015 schedule at: www.advertisingweek.ca) running January 26 – 30, 2015 in Toronto.

The week’s compelling agenda of more than 40 diverse events, with 20 per cent more programming -- addressing issues such as the role of the Internet, the most influential global brands, big data, programmatic and analytics, social media, education, from start-ups to tech giants, and from design to sports marketing – and emphasizes the notion that the industry continues to be in a state of radical change in a complex digital world; to capitalize on this disruption, marketers and communicators must transition and innovate in order to accelerate growth.

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