CASSIES Honours Canada’s Top Business-Building Communications Campaigns
The prestigious CASSIES Awards,Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, handed out 60 awards at its annual gala in Toronto last night.
The competition’s highest honour, the CASSIES Grand Prix, was awarded to Rethink and Molson Coors for their “Molson Canadian Beer Fridge” campaign featuring the now iconic, bright red fridge that could only be opened with a Canadian passport. It generated over $6 million in incremental revenue for Molson Coors.
In addition to the CASSIES Grand Prix, a total of 13 gold, 20 silver and 26 bronze awards were also given out. DDB Canada and TAXI were the top multiple-award winners with six CASSIES awards each.