What Makes Super Bowl Advertising Worth the Multi-Million Spend?

Toronto, ON – February 3, 2016 – While football fans in Canada and around the world are getting fired up for Super Bowl 50 this coming Sunday, the collective business conscience will still be mulling whether or not it was worth spending up to US$5 million on a 30-second ad, long after the hotly anticipated game is over.

According to the Co-Chairs of the annual CASSIES Awards, which celebrate the best in Canadian advertising through the lens of business effectiveness, advertising during the big game can be justified. However, the green light should only be provided if brands can take advantage of the pre-game hype about their advertising, as well as creating an echo effect after the final whistle blows.

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