Canada’s Top Business-Building Communications Campaigns Honoured At The 2016 CASSIES Awards

Last night in Toronto, Canada’s top 47 business-building communications campaigns were recognized by the advertising industry’s most prized competition, the CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.

For the first time in the award show’s 23-year history, the competition’s top honour, the CASSIES Grand Prix, was awarded to not one but two results-proven programs:  Grey Canada and Moms Demand Action For Gun Sense in America’s “Groceries Not Guns” program, and Leo Burnett and Procter & Gamble’s “#LikeAGirl” campaign.  In addition to tying for Grand Prix, both programs earned gold CASSIES awards in the Canadian Success On The Global Stage and Best Insight categories.

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