ICA partners with Sid Lee to unveil new creative brand identity initiative
The Institute of Communication Agencies has partnered with member agency, Sid Lee to undertake a rebranding initiative being unveiled this month. Implemented across all member and consumer-facing elements, the new creative brand identity and brand identity system will clearly define and unify the activities of the Association and its member agencies to all stakeholders in the advertising, marketing and creative industries across Canada and on a global basis.
The elements designed and created by the team at Sid Lee include a distinctive, bold new wordmark, the icon,and the lockup “BY ICA” which has been implemented on all ICA initiatives and properties. All executions have been rolled out and will be implemented in all future ICA initiatives to drive home ICA’s integral place in the communication industries.