Institute of Communication Agencies’ new Interactive Committee hosts first Hyper Island Master Class in Canada

The ICA is thrilled to announce a vital new addition to its extensive range of offerings of resources to its members. A new Interactive Committee, chaired by Arthur Fleischmann, president of john st., will inform and counsel ICA members about all digital opportunities, trends, channels and platforms. It will also provide guidance on establishing successful business models and performance measurement, including data analytics and best practices.

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