ICA calls for industry-wide boycott of Toronto Zoo’s pitch for pro bono ad work
The ICA is calling for an industry-wide agency boycott of Toronto Zoo’s process to secure a pro bono advertising agency. Following a review of Toronto Zoo’s recent Request for Proposal (RFP) distributed by the non-profit to Canadian agencies to pitch for its business, the ICA cites unfair practices and pitch requirements as the reason for the boycott.
“As part of our mandate to transform, amplify and protect, it is the ICA’s responsibility to protect the agency sector against bad client practices while striving to put a system of best practices into place,” said Scott Knox, president and CEO, ICA. “We are calling for a fairer pitch and procurement process, and it needs to start immediately. We urge the industry to stand up and protect Canadian creativity.”