Kimberley-Clark’s Huggies “No Baby Unhugged” by Ogilvy & Mather Wins CASSIES Grand Prix

Kimberley-Clark’s Huggies campaign “No Baby Unhugged” created by Ogilvy & Mather won the Grand Prix. Also, for the first time, the CASSIES unveiled the Effectiveness Index which ranks agencies based on the overall strength of all their CASSIES case submissions each year. BBDO Toronto ranks top on the Effectiveness Index.

The panel of distinguished judges awarded a total of 44CASSIES, including seven gold, 19silver, 17bronze and oneGrand Prix to 44of Canada’s top business-building communications campaigns spanning 12 categories including: Automotive; Best Insight; Best Launch; Canadian Success On the Global Stage; Best Matching of Message to Medium; Packaged Goods; Events, Seasonal & Short-term; Long-term Success; Sustained Success; Off To A Good Start; Retail; and Services.

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