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ICA acquires CAPMA, welcomes activation & experiential agencies into association


The Institute of Communication Agencies, the professional business association representing Canada’s communication & advertising agencies, is welcoming the Canadian Agencies Practicing Marketing Activation into its membership.  
 
CAPMA, a Canadian business association representing 12 agencies specializing in brand activation & experiential marketing, is disbanding to join forces & integrate its membership into the ICA. 
 
The addition of CAPMA’s membership to the ICA is a part of the association’s revitalization & evolved commitment to positively amplify, protect, & transform the agency sector of the marketing communications industry for its membership. 


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