ICA Partners With Effie Worldwide To Launch Effie Canada

The Institute of Communication Agencies is proud to be partnering with Effie Worldwide to launch Effie Canada, a new awards program to recognize communication & advertising effectiveness. 
The creation of Effie Canada marks the evolution of the CASSIES Awards, which have honored marketing ROI in Canada since 1993. Merging with the global Effie Awards program, the CASSIES transform into part of an internationally recognized & celebrated competition that will put Canadian agencies & brands onto the world stage in a bigger & better way.

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