The CASSIES become Effie Canada

The ICA announced today that the CASSIES are becoming part of Effie Worldwide. As a result of the new partnership, Effie North America will be split into two separate awards programs: Effie Canada and Effie United States.

Canadian agencies with work that ran in the U.S. can enter their work into Effie United States. Similarly, agencies from other countries whose work was made for the Canadian market will be able to enter their work into Effie Canada.

Read the article at Strategy.