The ICA Appoints New Director Of News Creation

The Institute of Communication Agencies, the professional business association representing Canada’s communication & advertising agencies, today announced that they have appointed Patrick McCaully to the newly created position of Director of News Creation. McCaully, a former journalist at three of Canada’s four national broadcast networks, has a mandate of creating broader stories to secure media coverage for the ICA’s ongoing national industry and advocacy initiatives.

As the Founder and Chief News Creator of Pointman News Creation, McCaully has represented clients across many sectors from startups to fortune 500 companies, with innovative and often news dominating pitches.

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