Young Canadians Tune Into Advertising

Young Canadians have a seemingly insatiable appetite for accessing and sharing digital content, but a recent survey from the Institute of Communication Agencies (ICA) has also identified 18 – 34 year olds as the group most receptive and engaged in advertising, making them a unique target for marketers looking to connect with consumers who demonstrate a more open inclination towards the advertising industry. The survey was conducted by Ipsos Reid and the survey results were announced on the first day of Advertising Week, a national initiative spearheaded by the ICA to celebrate the industry’s social and economic impact on the Canadian landscape.

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