Executive CAAP West program takes on the challenges of a new era in marketing communications

The Institute of Communication Agencies (ICA) is returning out West with an updated Executive CAAP (Communications and Advertising Accredited Professional) program as part of a commitment to elevate professionalism and relevance in marketing communications education. The CAAP program is uniquely designed to help young executives develop their skills in managing the ongoing changes in the complex and fast-moving communications landscape.

Aimed at ambitious branding practitioners who have been working in the industry a minimum of 2 years and who are passionate and curious about marketing communications, the next Western market session of the Executive CAAP program will begin in May 2010. The program features a convenient curriculum design combining both Edmonton and Calgary markets.

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