ICA and Ad Women of Toronto present Marketing to the New Economic Powerhouse: Women
The Institute of Communication Agencies (ICA) and Ad Women of Toronto are pleased to announce that Jill Nykoliation, partner and lead strategist of Juniper Park -- Toronto based advertising agency and recent CASSIES winner -- will present Marketing to the New Economic Powerhouse: Women on Thursday, March 25th 2010 at Toronto’s Drake Hotel, 1150 Queen Street West, from 5:00 – 7:30 PM.
Forget the term “gatekeeper” -- women are much more powerful today when it comes to consumption. Women now account for more than over 50 per cent of jobs and dominate the purchase influence and decision in nearly every single category. Yet, most women still feel their needs have gone unmet by the majority of marketers. At this must-attend presentation, Jill will go past well-trodden insights to share new learnings on how women communicate, and how marketers can use the knowledge to better connect with this invaluable consumer.