Institute of Communication Agencies announces 2010 Masters Certificate in Brand Communications
The Institute of Communication Agencies (ICA) announced the formal launch of the Masters Certificate in Brand Communications (MCBC) at a thought-provoking executive breakfast event today, in Toronto. The high profile, invitation-only event featured thought leaders and internationally renowned industry brand-builders, Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide and Stephen Graham, chief marketing officer, Maple Leaf Foods.
Building holistic leaders who can navigate rapid change and complexity. The launch event itself underscored the vision of the 2010 MCBC program: To refine idea development skills and shape leaders of brand innovation, where a wealth of ideas advance rapidly and agile brand communication solutions are created.