Institute of Communication Agencies and CAPMA Announce Strategic Partnership

The Institute of Communication Agencies (ICA) -- the professional business association representing Canada’s marketing communication agencies -- is pleased to announce that it has initiated a strategic alliance with CAPMA (Canadian Agencies Practicing Marketing Activation) (http://www.capma.org), effective immediately, for the first year of a pilot program. The alliance will build on the collective strengths of the two leading advertising and marketing communications industry associations in the country, to offer enhanced benefits and added value including group discount programs, comprehensive management surveys, engaging and motivating, high value networking opportunities, sharing of best practices, awards programs and professional development to their combined membership numbering 100+ agencies.

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