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CASSIES 2008 Winners Announced and New Diamond Shreddies Wins Grand Prix & Two Golds


The 2008 CASSIES winners were announced at simultaneous events in Toronto and Montreal this evening at the culmination event for the first ever Advertising Week in Canada. New Diamond Shreddies took the Grand Prix plus a Gold for Package Goods Food and Gold for Best Integrated for client Kraft Canada and agency Ogilvy & Mather.

This year, CASSIES received 92 unique cases, some submitted in multiple award categories, for a total of 132 entries. CASSIES awards were handed out to 31 unique cases for a total of 46 awards (some cases winning multiple awards in different categories). In total, CASSIES awarded 13 GOLDS, 24 SILVERS and 8 BRONZES, plus the Grand Prix. A detailed list of the winners is attached, as well as a history of CASSIES’ winners by agency and client since 1993.


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