CASSIES Announces a New "Recession" Category

The CASSIES has announced a new category, designed to take account of the current economy, called Success Despite the Recession.

While this category, on the surface, may seem to overlap with Off to a Good Start (which has a 6 ‐ 12 month Business Results Period), the thinking is different. Off to a Good Start is appropriate for a more usual situation where growth objectives are set and the business, during the first 6 ‐ 12 months of the new effort, is responding well. Success Despite the Recession is for situations where the results, on their face, may not be as strong, but they are still impressive when the pressures of the recession are taken into account.

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