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Refreshed CAAP Program Takes on the Challenges of a New Era in Marketing Communications


The CAAP program is uniquely designed to provide a learning experience that reflects the ongoing changes in the complex and fast-moving communications landscape.

Aimed at ambitious branding practitioners who are passionate and curious about marketing communications, the first session of the refreshed CAAP program will begin in January 2010. The CAAP program is designed to inspire innovation and strategic creativity in a new era of marketing communications. It reflects new media learning and best practices that are associated with building effective consumer/brand engagement.


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