Advertising Week and Ipsos Reid unveil first ever Brand Influence Index

According to the Ipsos Influence Index, a recent survey of online adults unveiled today at Advertising Week 2012, Microsoft is the number one most influential brand in Canada. Based on the survey data, looking at 100 of the top brands in Canada, Canadians see Microsoft as an established, dependable brand with a strong future that has forever changed the consumer landscape and is relevant to their day-to-day life.

The study uncovers six dimensions that define and drive brand influence. Depending on the brand, each dimension plays a different role. What drives influence for one brand, may not be the same driver for another brand. Overall, in order of influence these are the six dimensions: Relevant, Leading Edge, Engagement, Trustworthy, Presence, and Corporate Citizenship.

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