The ICA's Digital Committee hosts The Knowledge Engineers in Toronto
The ICA is pleased to host one of New York’s leading providers of digital training and knowledge, the Knowledge Engineers in a series of informative events this spring. The inaugural breakfast event will be held in Toronto on May 2nd entitled, 21st Century Integrated Marketing: How Agencies Overcome the Digital Divide.
Niall McKinney, CEO of The Knowledge Engineers will return to Toronto on June 5th and 6th to conduct two full day workshops. The first, entitled From Social Brands to Social Business explores the characteristics of successful social media approaches and offers new thinking on the systems needed to support strong social brand communication effort. The second workshop, Inspired Digital Strategy will offer a simple and effective planning approach to design more integrated digital strategy and solutions.