2013 Call for CASSIES Submissions Marks 20 Years of Celebrating Business Effectiveness
Honouring the innovative, the daring, but above all, the performance-driven campaigns from the communications world, the CASSIES will be celebrating its 20th year in 2013. As Canada’s only industry awards recognizing business effectiveness based on rigorous published cases, any paid communications campaign that proves solid business outcomes, via tracking, data and research results, is eligible to enter.
“We are encouraging entries from all types of communications disciplines, including PR, social media, mobile marketing and shopper marketing,” said David Gibb, CASSIES board chair and executive vice president, managing director, JWT. “There is a misconception that the CASSIES are specifically for traditional advertising, however these awards encompass all business-building campaigns, regardless of the specific marketing mixes.”
Enter at www.cassies.ca/howtoenter.