MCET donation fuels innovation in brand communication education
The Marketing Communications Education Trust (MCET) proudly celebrated a milestone by handing over the final installment of a $2 million pledge from 45 leading Canadian marketing and media industry donors to professor Brad Davis, the first chair in brand communication at a Canadian university, school of business & economics, Wilfrid Laurier University.
Thanks to the MCET initiative. Laurier's brand communication program was established in 2006 at both the undergraduate and MBA levels in Laurier's School of Business & Economics and has become the fourth most popular undergraduate concentration. Collaborations with MCET have helped to ensure the program addresses real-‐time issues facing industry.