ICA announces new business development workshop with Mirren Group’s Brent Hodgins
The Institute of Communication Agencies is pleased to host a hands-on new business workshop entitled, Prepare for Battle or Brace for Impact, led by Brent Hodgins of Mirren Business Development from New York. The workshop provides groundbreaking new business pitching techniques developed by Mirren over the last eight years of working with agencies around the world.
“This is not your typical new business workshop,” remarked Brent Hodgins. “This is an interactive working session for senior agency executives, providing an aggressive approach that consistently leads to a high win rate. Prepare to be challenged and learn how the best agencies in the business convert more than their fair share of pitches.”
More information and to register click here.