ICA agencysearch.ca drawing lion’s share of Canadian advertisers’ agency quests
The ICA has reported a strong growth in usage and visits to its agency search website (www.agencysearch.ca) over the past 12 months. The website hosts agency members’ profiles and is currently the most used agency search tool in the Canadian industry, with more than 11,000 annual visits. This year the ICA has conducted eight successful searches -- lasting from several weeks to several months -- and provided consulting and advocacy for more than 20 clients. The searches cover a broad range of advertisers wishing to follow best practices while tapping into the ICA’s expertise, and include brands Café Demetre, Egg Farmers of Canada, Fix Auto, Moneris, Porsche, Tarion, the Aga Khan Museum and Appleton Estate Jamaica Rum. In addition, the ICA has ongoing consultations with Public Works and Government Services Canada (PWGSC) and other clients, for searches.