ICA aggressively pursues the best and brightest students for the industry

The Institute of Communication Agencies (ICA) points to the success of the recent FFWD 2014 Next Generation Day as a sign of optimism for the future of the communications industry in Canada.  A significant portion of the ICA’s mandate is to broaden awareness of the importance of the industry and the sizeable contribution it makes to the economy.  

The ICA offers many learning opportunities such as FFWD: Advertising and Marketing Week, Future Flash, CAAP certification (Communications & Advertising Accredited Professional)and targeted initiatives such as Next Generation Dayfor university and college students who may be considering an agency career.

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