ICA announces Relevance book events featuring author Andrea Coville
The ICA is pleased to announce two events featuring Andrea Coville, author of the groundbreaking book entitled, Relevance: The Power to Change Minds and Behaviour and Stay Ahead of the Competition. Ms. Coville, CEO of Boston-based Brodeur Partners (www.brodeur.com) will walk attendees through her framework for developing new products that customers want to own, use, spend money on, talk about and embrace, as part of their identities.
The first event, a cocktail reception on August 13 hosted by Ad Women of Toronto, will take place at the ICA https://stayingrelevant.eventbrite.ca. The second event on August 14 is a breakfast presentation at Toronto’s Spoke Club https://thepowertochangeminds.eventbrite.ca.