ACTRA and Canadian Ad Industry Reach Tentative Settlement
ACTRA has reached terms of settlement with the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) to renew the National Commercial Agreement (NCA). The parties to the NCA reached an accord early Saturday morning after 17 days of tough bargaining and the assistance of mediator, Reg Pearson, Assistant Deputy Minister, Ontario Ministry of Labour. The NCA is the industry standard National Commercial Agreement that governs the production of commercials in Canada. ACTRA members will vote on the terms of the new agreement in the coming weeks.