ICA Broadcast Production Course


This course introduces students to the world of commercial production. It presents the overall broadcast production process across the scale, from a small budget for content marketing to a big-budget television broadcast.

Students will gain 'behind the scenes' experience and information about every facet of the production process from a seasoned and practicing production professional. Industry experts will also visit to present their particular areas of expertise.



  • Clarify production steps and stakeholder roles in film production, in particular the Broadcast producer.
  • Explore the quick-turn approach in managing Film production including scheduling, budgets, and some of the key "technical" aspects of post-production.
  • Unravel the complexity of talent planning with an ICA Talent Specialist providing guidance on how to budget and manage within the rules of union and non-union talent engagement.
  • Note: This course provides a comprehensive level of basic production skill development. It is not intended to provide deep technical development perspective or more advanced project management training.
  • Evaluation Approach: Pre-reading and in-class assignments.



Production managers, project managers, account, studio and junior production specialists. The course is open to both agency and in-house personnel, whether they currently operate in a client facing or a production facing capacity.



Andrew Schulze, Director of Multiplatform Production, Juniper Park/TBWA
Andrew is living the new operating reality of integrated and multi-channel agency production. He heads up integrated production at JP TBWA where all the production disciplines are brought together under one management umbrella to build synergies and efficiencies. His background includes an extensive career as a senior broadcast producer operating as VP Integrated Production JWT, Director of Broadcast Production at DDB for over 13 years and before that Y&R for over 8 years.



  • Thursday, March 29, 2018 - 6:30 p.m. to 9:00 p.m.
  • Thursday, April 5, 2018 - 6:30 p.m. to 9:00 p.m.
  • Thursday, April 12, 2018 - 6:30 p.m. to 9:00 p.m.
  • Thursday, April 19, 2018 - 6:30 p.m. to 9:00 p.m.



Institute of Communication Agencies
2300 Yonge Street, Suite 3002
Toronto, Ontario M4P 1E4



$995.00 plus - ICA Member
$1,495.00 plus - Non Member




For more information, contact:
ICA Talent Development Office
By email.