Mass Minority


Mass Minority isn’t an advertising agency. It is a creative technology company with an interdisciplinary coalition of unique talents producing and distributing content measured against real-time data for dramatically unprecedented results.
As one of Canada’s fastest growing agencies, we believe the current ad market is out of sync with how people actually engage with the world, with many brands overpaying for exposure but having little to show for it. Our solution was to create a proprietary science technology known as the Brand Popularity Monitor (BPM), which shows brands how they’re performing in market against key competitors in real time. This tool informs our content distribution by right-sizing paid exposure and earned influence.
Everything we do is informed by data intelligence and engineered to bring brands closer to the Popularity that drives sales. We believe that brands today must earn their way in a marketplace where buying share is less effective. We help brands earn their share.